10 Ways You can Work More Successfully with your Product Management and Product Marketing Team
Successful marketing starts with getting everything you need from product management and product marketing. This presentation will tell you how to be sure to get it. Topics includes: Market Segmentation, Target Markets, Personas, Key Selling Points, Market Strategy, Sales Process, Sales Support Material and the Customer Journey. This is a presentation by David Fradin a principal and founder of Spice Catalyst an agile business acceleration agency based in Silicon Valley. Mr. Fradin has trained hundreds of product managers and product marketing managers for such companies as Cisco, Capital One Bank, and the Country of Singapore. This presentation is based on that experience and by working on over 70 products and services at such companies as Apple, HP and others.