Building Blocks of Great Product Launches
Let’s discuss how to have the highest impact product launch possible, whether you are a start up with limited resources or a large company. How can you have the strongest positioning and messaging that resonates with customers and prospects? What are the key things to invest in? How to make your money stretch furthest? How to set goals and measure results effectively? What strategies have worked for others? And what can start-ups and bigger companies take from each others playbook?