Channels vs Direct marketing or sales top five reasons to be a Channel Marketeer
If you are tackling the issue of how to sell your product or service via either traditional direct sales and marketing or via a channel partnership then this talk is for you. It's not only about how to work with partners but how do you distinguish between good and bad partners? What works in the US but doesn't really work internationally and why? Some of the questions posed and discussed.
Paul Wcislo commented
It would be nice if the submitter told us who he/she is.