Lean Marketing - agile techniques and collaboration tools
The traditional marketing plan is too slow and inflexible to manage the current marketing universe, so let's share the tools and techniques that make us agile and support innovation.
We work in an environment that demands more and more coordination - for example, we work with virtual and remote teams, our social communities require instant responses to opportunities and flareups, and we manage several marketing automation platforms and services. Sometimes coordination tasks overwhelm our day.
Can lean startup approaches teach us something new? Developers are using agile techniques and tools - what can we learn from them? Share your favorite tools, processes, and ideas about lean marketing.