Personalized Marketing At Internet Scale
Personalized marketing is all about: a) making different offerings to different people (based on what they are likely to buy), and b) making different communication to different people at different times (based on what's likely to trigger them into a purchase).
This talk is by Manas Garg who has worked in Technology (been an Architect at Yahoo!), UX design (developed a social platform around sports) & Marketing (co-founded a startup with awesome people who've trained 2500+ professionals in digital marketing). Most recently, he built a platform to create a personalized marketing experience for more than 100K potential customers. This platform personalizes the communication across email, facebook ads, google ads & website copy.
The talk will include examples of various personalization techniques that different companies have used and how they got more than 200% boost in their sales. The talk will also get into a detailed study of executing personalized marketing campaign that Manas was directly involved in.