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Demystifying the almost 4 letter word: Strategy

What does it really take to build a commercial strategy and how do you keep the strategy from sitting on a shelf, never to be heard from again? How do you use the process to engage the right stakeholders and use the final product as the rutter of the ship to keep the commercial team on course and figure out when the direction needs to shift? Insights will all be based on real world application...when things went right and when they went pretty impressively wrong.

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    Anonymous shared this idea  ·   ·  Admin →

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