Native vs Crossplatform Mobile Application Development
In today's business environment mobile apps have moved beyond the realm of novelty and are now staunchly positioned as a necessary tool in the utility belt of many marketing departments. But while the potential value of mobile apps is readily apparent to most marketing professional, bringing an app that actually ads value to your brand is no small feat, especially with the growing volume of "noise" in the mobile app space. One key factor in both the cost and usability of your app is the decision about whether to develop in the native language of the operating system you are targeting, or to develop with a "cross-platform" framework like Sencha, Titanium and PhoneGap. We will also explore how other auxiliary technologies like Parse, can help you get the most for your dollar out of your mobile app.