App Store Optimization
Today, getting discovered in the App Store can be the difference between success and failure. Making a great app isn't enough. You need to make it easy to find for your target audience. This is where App Store Optimization comes in. App Store Optimization ("ASO") is like Search Engine Optimization ("SEO"), but for applications in the Apple App Store and the Android Market. This presentation will arm you with everything you need to know to optimize your app store listing for both markets.