Visual Content Marketing - A How to and Best Practice Discussion
Visual content marketing is the utilization of images to engage your prospects through the buying cycle. This can include infographics, images, charts and graphs, memes, comics, photos, videos, and even visual notetaking. These graphics are then used in social media (Instagram, Facebook, Pinterest, LinkedIn, etc.) as well as on your landing pages and website and in your emails. This session will show examples of how brands are using visual content to increase viability and gain additional attention over content like white papers and static posts.
Based on this presentation with over 100K views - http://bit.ly/Visual-Content.
Presented by Maria Pergolino, VP of Marketing at Apttus and former Sr. Director of Marketing at Marketo who will present real case studies and examples as well as best practices for how to get started today (even without a big budget).