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Discuss how traditional PR supports social media & vice versa

Companies still want to build their online brands through strategic media coverage. They want to issue news releases to show visitors a timeline of company results and continued growth. They want executives to be sought after thought leaders and media sources. Likewise social campaigns and compelling content drive customer engagement. Shelly Gordon, 20+ year PR veteran will lead a discussion on whether these 2 models complement or compete.

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    Shelly Gordon shared this idea  ·   ·  Admin →

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