Welcome Camper (San Francisco 2013) !!

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  1. Advanced LinkedIn Tips and Strategies

    LinkedIn is a powerful and effective business networking site. Join this group discussion lead by Carol Smith, CEO, Revenue Attraction and author of Advanced LinkedIn: How to Monetize Now. Carol trains global LinkedIn professionals on how to step up their game and increase client value.
    *Monetize for your business model (not theirs)
    *Laser focus on strategies that work.
    *Assembling your RockStar team

    123 votes
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    • More Impact with Less Time and Resources: Content marketing the #leancontent way

      There's no secret that content marketing takes time, effort and resources, but content is also essential to a solid and well-rounded marketing strategy. Learn about #leancontent and the companies and brands that are practicing efficient and effective ways to produce, curate and share great ideas that help build your brand's voice.

      This session will help you answer the following questions and have you apply #leancontent to help build your company's brand:

      - Why a lean approach to content strategy?
      - Why does great marketing encompass knowledge base building and sharing?
      - Which brands are using #leancontent to gain more visibility…

      115 votes
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      • 5 MUST KNOWS for Mobile Marketing

        This talk will be given by Kevin Steineman. Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 4 years. Kevin will give you a crash-course on the things you MUST KNOW about Mobile Marketing if you or your company are seriously considering implementing Mobile into their marketing mix as a channel that's to be heavily utilized. Additionally, Kevin comes from a creative background, is an App Developer himself, and also runs a mobile blog catered to: App Developers, Enthusiasts, and those interested in the mobile industry.

        www.LinkedIN.com/in/ksteineman

        www.mobileminute.info

        100 votes
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        • Professionally Social: How to Market Your Way to Your Dream Job

          Learn how to take personal branding to the next level from someone who landed incredible job opportunities in NYC, Chicago and San Francisco last year, almost exclusively via social media networking.

          This is not Personal Branding 101; we'll focus on the techniques and tricks that can really set you apart from everyone else, no matter your industry or career goals. Pinterest resume board, anyone?

          Rachael's personal branding efforts have been featured on numerous sites, including Mashable, CNN and USA Today.

          96 votes
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          • Turning Yourself from Expert to Guru

            How can you stand out in today's world, where your prospects have access to more information than ever about the industry, key service providers in that industry, and customer testimonials from those using services similar to yours?

            In many cases, buyers have conducted 75% of their research on the Internet prior to talking to any vendors about purchasing decisions. To guarantee that you make the cut and get the call, you need more than expertise: your competitors have that, too. You have to become a thought leader, a "guru," someone whose name your prospects hear everywhere.

            Come hear this talk…

            80 votes
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              1 comment  ·  Admin →
            • Social Media Focus: How to Tap into Pinterest

              It's no secret that Pinterest is one of the most rapidly-growing social networks, but how do you tap into that market to gain followers, increase engagement with consumers and monetize your social media efforts?
              Join Dobango as we debunk some of the mysteries of Pinterest and show you our new suite for managing communications on the visual social network like never before.

              58 votes
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              • Intro to Social Media Monitoring - How to Find Out What's Working

                You have Twitter, Facebook, etc all set up and you are posting. What's working? What's not?

                This session will cover the basics of social media monitoring. We will discuss free and paid tools and show what they can do. There are no bad questions in this session all will be answered during or after the session.

                57 votes
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                • Content Marketing for Consultants, Startups, & Corps

                  Grow your consulting business. Grow your startup. Grow your corp. I will show you how use Content Marketing with marketing automation and CRM w/ open source tools. Based on research for a new book to be published in April in Europe, USA, China. I've written six books on digital marketing (published by McGraw-Hill.) I'm an adviser to two startups and worked with Fortune 500 corps. I answer all questions. Hands-on info.

                  54 votes
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                    1 comment  ·  Admin →
                  • Story Telling is...One of 5 Key Skills to Effectively Influence Your Marketing Career

                    The marketing-centric theme is vivid story telling...the kind that promotes a resume, launches a career, Stands Out among candidates for key positions, leads powerful meetings, gains buy in for significant initiatives, garners support from top executives, engages a new client or transforms a big challenge. The other 4 skills would be employed to prove each initiative listed. I've presented a version of this at a NorCal Business Marketing Association Roundtable followed by interactive Q&A. Take away: participants would be able to see the value and follow marketing Best Practices to advance their own career.

                    48 votes
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                    • Optimize Your Linkedin Profile for Better Visibility

                      Enhancing your personal brand and strengthening your digital footprint requires spicing up your Linkedin profile.
                      * You will get to know the most important Linkedin profile areas to focus on
                      * And biggest Linkedin profile mistakes you need to avoid

                      Leveraging the power of LinkedIn begins with building a solid professional profile and presence – it’s time to give it your full attention.

                      46 votes
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                      • B2B Lead Gen - Targeting, Optimizing, Matching Prospects with Product Offerings

                        Discuss the B2B world of lead generation and the strategies involved in reaching the right people at the right time and matching those with needs and interests with companies' products and offerings - if you do it right, it is a win-win... a 'double mitzvah'

                        42 votes
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                        • Building a social media strategy, not tactics

                          Most companies have jumped in to social media without clear objectives. This session will look into factors to consider to build a sustainable and effective social media strategy. Most marketers are drowning in social media noise and chaos. This session will bring a new perspective to
                          - See how social media fits into your overall marketing strategy
                          - Understand how best to develop social media with allocation among different tools
                          - Figure out the extent to which social media is relevant to your business or department, and how best to implement it given an increasingly digital world of sharing and…

                          42 votes
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                          • Submit/Vote Innovation Ideation: BIG Data Dilemma. What's NEXT?

                            Breakthrough innovation—an accident, an act of desperation, an afterthought? NO. Breakthrough innovation can result from a deliberate, strategic innovation community process. A leadership opportunity for Marketing!

                            Peter Drucker on Marketing and Innovation: "Because the purpose of business is to create a customer, the business enterprise has two--and only these two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs." YES!

                            Enterprises are really good at incremental change. Not so much for breakthrough innovation. Now with the new Enterprise Feedback Management tools—Social Media Monitoring tools, Voice of the Customer, and Community Ideation Collaboration-- Enterprises can be…

                            40 votes
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                            • How do you market your business idea if you don't have money to market?

                              Let's be creative here--most methods of marketing require significant time and money resources. What happens when you have (some) time but not much or any money? What techniques can be applied to market your business and idea with few financial resources? What sort of free assistance is available and is it any good? We will discuss different options available to market a business or idea through social media, email, networking events and social groups, including meetups during this presentation. We will evaluate the quality and effectiveness of these free or lost cost techniques and compare them to some paid options.…

                              40 votes
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                              • Lean Marketing - agile techniques and collaboration tools

                                The traditional marketing plan is too slow and inflexible to manage the current marketing universe, so let's share the tools and techniques that make us agile and support innovation.

                                We work in an environment that demands more and more coordination - for example, we work with virtual and remote teams, our social communities require instant responses to opportunities and flareups, and we manage several marketing automation platforms and services. Sometimes coordination tasks overwhelm our day.

                                Can lean startup approaches teach us something new? Developers are using agile techniques and tools - what can we learn from them? Share your favorite…

                                39 votes
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                                • Visual Content Marketing - A How to and Best Practice Discussion

                                  Visual content marketing is the utilization of images to engage your prospects through the buying cycle. This can include infographics, images, charts and graphs, memes, comics, photos, videos, and even visual notetaking. These graphics are then used in social media (Instagram, Facebook, Pinterest, LinkedIn, etc.) as well as on your landing pages and website and in your emails. This session will show examples of how brands are using visual content to increase viability and gain additional attention over content like white papers and static posts.

                                  Based on this presentation with over 100K views - http://bit.ly/Visual-Content.

                                  Presented by Maria Pergolino,…

                                  39 votes
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                                  • Marketing by the numbers

                                    Using analytics to optimize marketing campaigns of all types ranging from marketing automation to continuous A/B testing. Use the wisdom of crowds to test and validate your marketing genius. Metrics will make you a more effective marketer and help you justify marketing investments to your executives.

                                    37 votes
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                                      1 comment  ·  Admin →
                                    • 7 Things Companies Can Talk About on Facebook or Twitter Besides Themselves

                                      Content creation without self-promotion is the one thing all companies struggle with, regardless of industry. Social media is about being social not promotional and in this session I'll give you 7 examples of content you can create in 2 different industries PLUS we'll brainstorm a third or fourth industry together.

                                      37 votes
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                                      • SEO: Strategies and Techniques to Improve Search Traffic and Website Conversions

                                        A fun and easy approach to understanding how SEO works, your basic to-do's for creating SEO friendly content and websites and I'll show you free tools and things you can do to improve you or your clients' SEO

                                        35 votes
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                                        • Marketing Automation -6 Steps To Success

                                          Marketing Automation is no longer the wave of the future, it's now the new normal. Companies like Eloqua, Marketo and Hubspot are the backbones of thousands of both small and large organizations and if your company isn't there today, it probably should be soon.

                                          Do you want your first implementation be a career accelerating move catapulting you to expert status in the future of marketing? Find out how both small and large organizations are locking in success with 6 key steps to making a Marketing Automation System deliver measurable, provable and visible ROI.

                                          35 votes
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                                          Welcome Camper (San Francisco 2013) !!

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