Welcome Camper (San Francisco 2013) !!

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There are over 40 great topics to chose from below. You’ve got 20 votes. So, let your voice be heard! Topics with the most votes on 22 March will be selected for the MarketingCamp morning sessions. We’ll announce them on the website and via email by 27 March. If your topic isn’t listed, don’t sweat it. Topics for the afternoon sessions will be voted on at Camp on 30 March.

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Topic submission runs thru 18 March. Before you submit, keep two things in mind:
1. Be the ball. When you submit a topic, you’re the presenter or discussion leader. But, don’t worry – it’s an unconference. MarketingCampers want to riff.
2. Illuminate. Voting for topics submitted will begin 4 March and run thru 22 March.
Get voters to that happy place by answering: What is this topic about? Why is it important? How does it relate to marketing? How do you [presenter] add value?
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  1. Demystifying the almost 4 letter word: Strategy

    What does it really take to build a commercial strategy and how do you keep the strategy from sitting on a shelf, never to be heard from again? How do you use the process to engage the right stakeholders and use the final product as the rutter of the ship to keep the commercial team on course and figure out when the direction needs to shift? Insights will all be based on real world application...when things went right and when they went pretty impressively wrong.

    20 votes
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    • Native vs Crossplatform Mobile Application Development

      In today's business environment mobile apps have moved beyond the realm of novelty and are now staunchly positioned as a necessary tool in the utility belt of many marketing departments. But while the potential value of mobile apps is readily apparent to most marketing professional, bringing an app that actually ads value to your brand is no small feat, especially with the growing volume of "noise" in the mobile app space. One key factor in both the cost and usability of your app is the decision about whether to develop in the native language of the operating system you are…

      1 vote
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      • Brutally Honest Answers to Your Content Marketing Questions

        The research has been done. Your pressing content marketing questions have been collected and the answers will be revealed. You'll love some, but you might feel the same about everything you're going to hear because effective content marketing requires hard work and commitment. Of course, the presenter will field your questions too. You'll get an earful and leave with your brain a-buzzing.

        10 votes
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        • App Store Optimization

          Today, getting discovered in the App Store can be the difference between success and failure. Making a great app isn't enough. You need to make it easy to find for your target audience. This is where App Store Optimization comes in. App Store Optimization ("ASO") is like Search Engine Optimization ("SEO"), but for applications in the Apple App Store and the Android Market. This presentation will arm you with everything you need to know to optimize your app store listing for both markets.

          10 votes
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          • Optimize Your Linkedin Profile for Better Visibility

            Enhancing your personal brand and strengthening your digital footprint requires spicing up your Linkedin profile.
            * You will get to know the most important Linkedin profile areas to focus on
            * And biggest Linkedin profile mistakes you need to avoid

            Leveraging the power of LinkedIn begins with building a solid professional profile and presence – it’s time to give it your full attention.

            46 votes
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            • 5 MUST KNOWS for Mobile Marketing

              This talk will be given by Kevin Steineman. Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 4 years. Kevin will give you a crash-course on the things you MUST KNOW about Mobile Marketing if you or your company are seriously considering implementing Mobile into their marketing mix as a channel that's to be heavily utilized. Additionally, Kevin comes from a creative background, is an App Developer himself, and also runs a mobile blog catered to: App Developers, Enthusiasts, and those interested in the mobile industry.

              www.LinkedIN.com/in/ksteineman

              www.mobileminute.info

              100 votes
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              • 10 Popular hooks that we can use in our apps today to make it go viral (Mobile Focussed)

                The 10 popular hooks will cover all the topics below with example apps:

                - UX Patterns that have virality embedded
                - User Interactions that keep users wanting more
                - Seamless Social Media integration in your web app or mobile app
                - Mobile Growth Hacking tricks
                - Learn from popular apps and I'll break down how they do at what they do best in terms of growh hacking

                10 votes
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                  1 comment  ·  Admin →
                • Visual Content Marketing - A How to and Best Practice Discussion

                  Visual content marketing is the utilization of images to engage your prospects through the buying cycle. This can include infographics, images, charts and graphs, memes, comics, photos, videos, and even visual notetaking. These graphics are then used in social media (Instagram, Facebook, Pinterest, LinkedIn, etc.) as well as on your landing pages and website and in your emails. This session will show examples of how brands are using visual content to increase viability and gain additional attention over content like white papers and static posts.

                  Based on this presentation with over 100K views - http://bit.ly/Visual-Content.

                  Presented by Maria Pergolino,…

                  39 votes
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                  • 5 votes
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                    • Personal Branding

                      How to create the Brand "You". Discuss the steps of how to determine what your brand should be based on your goals. Learn how to create the ideal image in the eyes and brains of everyone who you meet. Learn how to attract valuable friends, business partners, and customers naturally by developing your personal brand identity on the web and live at events.

                      26 votes
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                      • SEO: Strategies and Techniques to Improve Search Traffic and Website Conversions

                        A fun and easy approach to understanding how SEO works, your basic to-do's for creating SEO friendly content and websites and I'll show you free tools and things you can do to improve you or your clients' SEO

                        35 votes
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                        • Event Marketing Technologies

                          We will brainstorm all event-related marketing & promotion technologies, including but not limited to: 1) Pre-Event Marketing to get the word out about your event; 2) Onside Marketing to help Sponsors & Exhibitors get the most out of the event; 3) Individual Marketing tools to help speakers & participants share their ideas at the event, etc. Examples include: Pre-event emails, social media and other; and 4) any other reasons to use marketing for event-related promotions.

                          24 votes
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                            1 comment  ·  Admin →
                          • Submit/Vote Innovation Ideation: BIG Data Dilemma. What's NEXT?

                            Breakthrough innovation—an accident, an act of desperation, an afterthought? NO. Breakthrough innovation can result from a deliberate, strategic innovation community process. A leadership opportunity for Marketing!

                            Peter Drucker on Marketing and Innovation: "Because the purpose of business is to create a customer, the business enterprise has two--and only these two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs." YES!

                            Enterprises are really good at incremental change. Not so much for breakthrough innovation. Now with the new Enterprise Feedback Management tools—Social Media Monitoring tools, Voice of the Customer, and Community Ideation Collaboration-- Enterprises can be…

                            40 votes
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                            • Discuss how traditional PR supports social media & vice versa

                              Companies still want to build their online brands through strategic media coverage. They want to issue news releases to show visitors a timeline of company results and continued growth. They want executives to be sought after thought leaders and media sources. Likewise social campaigns and compelling content drive customer engagement. Shelly Gordon, 20+ year PR veteran will lead a discussion on whether these 2 models complement or compete.

                              8 votes
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                              • The Skills You Need to Advance Your Marketing Career

                                Maybe you graduated from college a while ago and you've worked your way up the corporate ladder to a senior marketing position, but wonder how it is that the profession has changed so much in recent years. Or maybe you're still early in your career and wonder what you'll need to do or learn to prepare yourself for advancement. This will be an interactive discussion to address the new world of marketing and how to become -- and say -- relevant.

                                31 votes
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                                • Increasing Marketing’s Strategic Value via Customer Insights

                                  In most organizations, there is no one that considers it a priority to monitor customers’ experiences and perceptions as they navigate working with the organization. Marketing has the opportunity to increase its value in the organization by making this a priority and serving as the voice of the customer throughout the organization.

                                  Takeways:

                                  • Explore the imperative for companies to look at their products/services/policies from their customers’ perspective vs. via internal views

                                  • Discuss the role of Marketing in championing customers’ perspective throughout the organization

                                  • Explore ways to gain ongoing insight into customers’ experiences/perspectives

                                  Jen Berkley Jackson is the…

                                  34 votes
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                                  • How and when to do INDUSTRY MARKETING

                                    Sure, everyone needs your product but you will often sell more, faster, by doing Industry Marketing: Winning over customers in one or more specific industries instead of addressing everyone in the market. Let's share experiences about what makes a successful Industry Marketing program.

                                    1 vote
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                                    • Grow your Facebook fan base and Facebook branding!

                                      Whether you're a small business, large business, or online business, Facebook is a HUGE marketing opportunity to help you grow your brand. You'll learn great ways to grow you Facebook fanbase quickly and cost effectively with REAL people who are dying to know about your brand.

                                      14 votes
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                                      • Market mobile applications

                                        How does one go about it? What are the must do activities? Please bring your questions and suggestions to this discussion so we can all leave with a good understanding of how to tackle the challenge.

                                        1 vote
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                                        • 7 Things Companies Can Talk About on Facebook or Twitter Besides Themselves

                                          Content creation without self-promotion is the one thing all companies struggle with, regardless of industry. Social media is about being social not promotional and in this session I'll give you 7 examples of content you can create in 2 different industries PLUS we'll brainstorm a third or fourth industry together.

                                          37 votes
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                                          Welcome Camper (San Francisco 2013) !!

                                          Feedback and Knowledge Base