Welcome Camper (San Francisco 2013) !!

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  1. Creating an Insanely Great Customer Journey - Accelerating Marketing ROI

    This session provides a powerful framework for increasing marketing ROI. The framework outlines how to align marketing strategy, campaigns, content, marketing technology and analytics at each stage of the customer journey using high value account profiles and well crafted buyer / influencer personas.

    25 votes
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    • 10 Ways You can Work More Successfully with your Product Management and Product Marketing Team

      Successful marketing starts with getting everything you need from product management and product marketing. This presentation will tell you how to be sure to get it. Topics includes: Market Segmentation, Target Markets, Personas, Key Selling Points, Market Strategy, Sales Process, Sales Support Material and the Customer Journey. This is a presentation by David Fradin a principal and founder of Spice Catalyst an agile business acceleration agency based in Silicon Valley. Mr. Fradin has trained hundreds of product managers and product marketing managers for such companies as Cisco, Capital One Bank, and the Country of Singapore. This presentation is based on…

      23 votes
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      • Twitter Chats For Cultivating Knowledge Communities & Customer Engagement

        Communities coalesce around knowledge online and customers are already discussing your brand and products. Twitter Chats enable you to listen, join and forward the conversations.

        This discussion will identify how to use Twitter Chats to:

        * Identify salient knowledge.
        * Recognize thought leaders.
        * Engage community members wherever they are.
        * Facilitate online conversations and crowdsource content.
        * Create a knowledge repository to capture the content, extend the reach and incorporate the feedback from community discussions.

        Learn the different formats and purposes for Twitter Chats, how to produce, build and nurture loyal brand advocates and crowdsource content while delighting participants…

        23 votes
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        • Marketing by the numbers

          Using analytics to optimize marketing campaigns of all types ranging from marketing automation to continuous A/B testing. Use the wisdom of crowds to test and validate your marketing genius. Metrics will make you a more effective marketer and help you justify marketing investments to your executives.

          37 votes
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          • More Impact with Less Time and Resources: Content marketing the #leancontent way

            There's no secret that content marketing takes time, effort and resources, but content is also essential to a solid and well-rounded marketing strategy. Learn about #leancontent and the companies and brands that are practicing efficient and effective ways to produce, curate and share great ideas that help build your brand's voice.

            This session will help you answer the following questions and have you apply #leancontent to help build your company's brand:

            - Why a lean approach to content strategy?
            - Why does great marketing encompass knowledge base building and sharing?
            - Which brands are using #leancontent to gain more visibility…

            115 votes
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            • Marketing Automation -6 Steps To Success

              Marketing Automation is no longer the wave of the future, it's now the new normal. Companies like Eloqua, Marketo and Hubspot are the backbones of thousands of both small and large organizations and if your company isn't there today, it probably should be soon.

              Do you want your first implementation be a career accelerating move catapulting you to expert status in the future of marketing? Find out how both small and large organizations are locking in success with 6 key steps to making a Marketing Automation System deliver measurable, provable and visible ROI.

              35 votes
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              • Build a Better Brand: Get Noticed and Engage Ideal Customers

                In today's over-saturated advertising environment, better branding can help your business stand apart and rise above the noise.

                In this style and strategy session, we will discuss how to evaluate your existing brand, small changes you can make today, and strategies to use in the future. Key take-aways:

                - Choosing and implementing your visuals consistently
                - Branding across all media—including Facebook, LinkedIn and Twitter
                - Steps to build authentic relationships through branding

                Wendy Wood is the owner and creative director of Wendy Wood Design. With over 18 years experience, she helps businesses of all sizes to build better brands everyday.…

                32 votes
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                • Social Media Focus: How to Tap into Pinterest

                  It's no secret that Pinterest is one of the most rapidly-growing social networks, but how do you tap into that market to gain followers, increase engagement with consumers and monetize your social media efforts?
                  Join Dobango as we debunk some of the mysteries of Pinterest and show you our new suite for managing communications on the visual social network like never before.

                  58 votes
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                  • Social Media Toolkit.

                    All the tools and tricks that you need to post, amplify and monitor in the social media channels

                    28 votes
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                    • Social Media Toolkit.

                      All the tools and tricks that you require post, amplify and monitor in social media channels

                      27 votes
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                      • Building Blocks of Great Product Launches

                        Let’s discuss how to have the highest impact product launch possible, whether you are a start up with limited resources or a large company. How can you have the strongest positioning and messaging that resonates with customers and prospects? What are the key things to invest in? How to make your money stretch furthest? How to set goals and measure results effectively? What strategies have worked for others? And what can start-ups and bigger companies take from each others playbook?

                        15 votes
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                        • Intro to Social Media Monitoring - How to Find Out What's Working

                          You have Twitter, Facebook, etc all set up and you are posting. What's working? What's not?

                          This session will cover the basics of social media monitoring. We will discuss free and paid tools and show what they can do. There are no bad questions in this session all will be answered during or after the session.

                          57 votes
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                          • All Your Email Testing Programs Are Belong To Us

                            Join this session and leave with an email testing program you can implement as soon as you get back in the office.

                            You'll also learn how email testing can tell you which pieces in your content arsenal are most powerful, and which suck.

                            28 votes
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                            • Professionally Social: How to Market Your Way to Your Dream Job

                              Learn how to take personal branding to the next level from someone who landed incredible job opportunities in NYC, Chicago and San Francisco last year, almost exclusively via social media networking.

                              This is not Personal Branding 101; we'll focus on the techniques and tricks that can really set you apart from everyone else, no matter your industry or career goals. Pinterest resume board, anyone?

                              Rachael's personal branding efforts have been featured on numerous sites, including Mashable, CNN and USA Today.

                              96 votes
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                              • Content Marketing for Consultants, Startups, & Corps

                                Grow your consulting business. Grow your startup. Grow your corp. I will show you how use Content Marketing with marketing automation and CRM w/ open source tools. Based on research for a new book to be published in April in Europe, USA, China. I've written six books on digital marketing (published by McGraw-Hill.) I'm an adviser to two startups and worked with Fortune 500 corps. I answer all questions. Hands-on info.

                                54 votes
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                                • Channels vs Direct marketing or sales top five reasons to be a Channel Marketeer

                                  If you are tackling the issue of how to sell your product or service via either traditional direct sales and marketing or via a channel partnership then this talk is for you. It's not only about how to work with partners but how do you distinguish between good and bad partners? What works in the US but doesn't really work internationally and why? Some of the questions posed and discussed.

                                  8 votes
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                                    1 comment  ·  Admin →
                                  • Lean Marketing - agile techniques and collaboration tools

                                    The traditional marketing plan is too slow and inflexible to manage the current marketing universe, so let's share the tools and techniques that make us agile and support innovation.

                                    We work in an environment that demands more and more coordination - for example, we work with virtual and remote teams, our social communities require instant responses to opportunities and flareups, and we manage several marketing automation platforms and services. Sometimes coordination tasks overwhelm our day.

                                    Can lean startup approaches teach us something new? Developers are using agile techniques and tools - what can we learn from them? Share your favorite…

                                    39 votes
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                                    • Personalized Marketing At Internet Scale

                                      Personalized marketing is all about: a) making different offerings to different people (based on what they are likely to buy), and b) making different communication to different people at different times (based on what's likely to trigger them into a purchase).

                                      This talk is by Manas Garg who has worked in Technology (been an Architect at Yahoo!), UX design (developed a social platform around sports) & Marketing (co-founded a startup with awesome people who've trained 2500+ professionals in digital marketing). Most recently, he built a platform to create a personalized marketing experience for more than 100K potential customers. This platform…

                                      7 votes
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                                      • B2B Lead Gen - Targeting, Optimizing, Matching Prospects with Product Offerings

                                        Discuss the B2B world of lead generation and the strategies involved in reaching the right people at the right time and matching those with needs and interests with companies' products and offerings - if you do it right, it is a win-win... a 'double mitzvah'

                                        42 votes
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                                        • BRING THE BEST OF YOU TO WORK! USE A PROVEN 1-2-3 PROCESS!!

                                          What do all successful, really successful people, have in common? They know exactly what their BEST is, and how, when and where to use it.
                                          You can also gain this vital competitive advantage by using a discovery process that has worked for hundreds of professionals--The Great in 8 Coaching 1-2-3- process, a powerful method of exploring your unique life and career history to find the set of drivers and skills to re- formulate and leverage for your success.

                                          24 votes
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                                          Welcome Camper (San Francisco 2013) !!

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